What we do
Manage by Design specialises in developing 'experiential learning' media for organisations that need to rapidly and/or deeply engage personnel in a strategic initiative. Usually our assignments are 'mission critical' in nature where it is absolutely imperative that success is achieved. In these situations it is also usual that traditional methods such as slideshows and/or presentations either have or would fail to deliver the momentum required for such success.
In the end, you will find that your people will be engaged in your business in a way you didn't think possible.
Why it works
Our design philosophy hinges on the premise that it is better to guide the participants through a journey of discovery than to 'tell' them the conclusions others have reached. As can be seen from the quote below, this idea is not new, but it's interesting how many organisations still use the 'tell them once, tell them twice and then tell them again' approach.
"We are generally the better persuaded by the reasons we discover ourselves than by those given to us by others"
(Blaise Pascal, 17th Century Physicist)
More explanation on this approach can be found in a document titled 'Discussion on Experiential Learning', at our Knowledge Bank.
Where it works
Applications most applicable to this methodology are:
- Communication of Values, Vision, Mission or Strategic Plans
- Development of Business Acumen
- Organisational Reviews
- Mergers and Acquisitions
- Implementation of Change Processes
Our programs are self contained so they can be delivered to a large volume of staff within minimal time and resource investment. Programs have been delivered to groups ranging from 100 - 10,000 participants.
All media is delivered with comprehensive participant guides, all required supporting material, and are designed to require minimal intervention from session facilitators. This ensures that all participants receive a consistent experience not impacted by the quality, agendas or style of the facilitator.
Clients who have benefited from our programs range from government and private sector organisations as well as not-for-profit.
Click here for a sample list of our Clients and Case Stories.
Who we are
Click each image for a short biography of our Management team and our Advisory Board
Management Team
Peter Dyson
Peter Dyson, GraddipMgt, MBA, MAICD, AIMC
peter@managebydesign.com.au
Experience
Peter Dyson is a communications and learning consultant specialising in developing interactive learning/change interventions.
Peter has studied and worked with leading international companies and thought leaders that are recognised for their communication and learning design capabilities.
Combining this study Peter founded Manage by Design. The company designs learning processes that quickly and effectively communicate key messages to motivate people to take actions and mobilise them to meet strategic goals.
Peter's former career experience has ranged from senior positions in the public sector in engineering and operations, start-ups and strategic consulting work. In the mid 1980's he was approached by an Australian blue-chip company to develop a series of new business units. After taking a number of start-ups to profit, the company asked him to turn around several failed projects and acquire new business units. The success of these projects occurred by ensuring a clearly understood link between strategy and execution. In 1995, Peter formed his own consultancy to focus on helping organisations to align their people and strategy. This background provides Peter with the 'hands on' experience to facilitate the transference of 'theory' into 'practise'.
Peter holds a Masters in Business Administration from Monash University and conducted his thesis on establishing a global franchise network model based on trust and collaboration rather than on territorial or financial incentives. This research has been found relevant for all sector of business or government.
In recognition of Peter's specialisation he is often invited to present or consult throughout the Asia-Pacific region on ways to engage and motivate staff and is a lead facilitator for several MBA programs.
Peter has designed and implemented extensive intervention processes for several large regional companies, such as:
- Deloitte
- WestpacTrust
- CSIRO
- Ericsson
- Hewlett Packard
- Phillips Fox
- Stanwell Power Corporation
- Hatch Engineering
Abigail Dyson
Abigail Dyson
abigail@managebydesign.com.au
Experience
As our admin support, Abigail helps to ensure the smooth running of the office.
With previous experience in a management role in the hospitality industry Abigail knows the importance of ensuring that client requests are dealt with professionally and promptly. Abigail provides valuable support to our team in administration, marketing activities and entertainment.
Arthur Kemp
Arthur Kemp
Manager - New Zealand
arthur@managebydesign.com.au
Experience
Arthur has been associated with Peter Dyson in learning and communication activities since 2000 and is now the Manager of our New Zealand office.
Arthur had a 38 year career in the international Royal Philips Electronics, with periods in Holland, Belgium, Turkey, Pakistan and Japan.
Most recently he held management positions in marketing, sales and service of scientific and industrial products in the Australian and New Zealand Philips organisations. This involved management of direct sales, distribution channels and projects.
At present he is active as a business consultant based in Wanaka.
Arthur holds a Dutch qualification comparable with a Bachelor of Electrical Engineering degree.
Patric Moberger
Patric Moberger,
Masters adult education, Lunds University Sweden, NLP trainer, NLP institute Denmark, MBTI, Australian Psychology press
patric@managebydesign.com.au
Experience
Patric was trained in Sweden at Lunds university after years in the hospitality industry in different management positions. He came to Australia in 1999 to manage the frontline management development programs at Ansett Airlines. With the collapse of Ansett he moved on to work with Shell Australia where he was asked to design Shell's global middle management programs (a program that still runs world wide).
In 2003 he moved from Melbourne to Sydney to work with Qantas Airlines' Customer Service training and was responsible for the service training for 16,000 frontline staff.
Patric specialises on leadership training with the focus on the learner. The philosophy is based on positive psychology that takes stand point in the learner's ability to learn quicker by enjoying the training environment by using methods from the world of theatre and film. Patric has worked with a number of companies in the Australasian region (Australia, New Zealand, Singapore, Thailand, Malaysia, Japan, China and India) as well as many European countries and America (US & Canada).
His expertise is within Leadership, change management, coaching, communication, facilitation, presentation, customer service and team building. He incorporates sincere development with fun and powerful group exercises as well as individual coaching and mentoring. Participants who have participated in programs that Patric has either designed or facilitated, often comment on how much fun they had while they were learning practical tools that can be used in the work place.
Patric is a strong believer in the power of contagious mood and that leaders who have a strong belief that their attitude can change the effectiveness and productivity of an entire team, actually exist. By using NLP in his programs he builds powerful metaphors that most leaders can associate with. He creates an atmosphere where leaders feel safe to discuss matters of leadership that they normally don't get time to talk about in a stressful work place. Patric has worked with major oil companies, law firms, airlines, financial institutions, insurance companies, food manufacturers, retail industries and telecom businesses all over the world. He beliefs that sustainable learning comes from embedded mentoring processes at work place and that results can only be achieved by strong leadership and daily coaching and rewarding feedback.
He speaks 7 languages fluently, acts in musical theatre, produces film, runs a function centre, is a certified massage therapist and currently lives in Sydney Australia. He loves good food, wine, theatre, film and a peaceful day on the beach with a great book.
Our Advisory Board
Prof. David Brown
Professor of Business
La Trobe University
Prof. Peter Allen
Adjunct Professor of Business
La Trobe University
Prof. Karl-Erik Sveiby
Head of School: Knowledge Management
Hanken University, Finland
Prof. David Brown
Professor of Business
La Trobe University
Prof. Peter Allen
Adjunct Professor of Business
La Trobe University
Prof. Karl-Erik Sveiby
Head of School: Knowledge Management
Hanken University, Finland
Professor David Brown,
Professor of Business, La Trobe University
David Brown joined the School in 2000 as Professor of Management. Prior to commencing his appointment at La Trobe University he was Head of the School of Management at Griffith University, and previously held appointments at the University of Wollongong, and at the University of Melbourne. David is a registered psychologist in the state of Victoria, and is a past Chair of the APS College of Organisational Psychologists. He has specialised for over fifteen years in teaching and research in the areas of knowledge and skills development, multiskilling and work valuation, training and performance in the work place, competency evaluation, knowledge and skills profiling, occupational health and safety, and in the area of work place supervision. He has acted in a research capacity and as a consultant to organisations that include Victorian Auditor-General's Office, Queensland Police Service, Queensland Department of Premier and Cabinet, Sydney Water, BHP, Meat Research Corporation, and Rio Tinto Australia. David has published book chapters and articles detailing his research in Australian and overseas journals.
For more information on Professor Brown: www.latrobe.edu.au/business/profiles/brown.
Prof. David Brown
Professor of Business
La Trobe University
Prof. Peter Allen
Adjunct Professor of Business
La Trobe University
Prof. Karl-Erik Sveiby
Head of School: Knowledge Management
Hanken University, Finland
Prof. Peter Allen
Professor of Business, La Trobe University
Peter Allen is best known for his long and distinguished career in advertising, publishing and in newspapers. He is recognised by his contemporaries as one of the key founders of the Australian recruitment advertising industry.
After senior advertising roles in Fairfax and News Limited newspapers he became an owner of Armstrong's Newsagency in Queen Street, Melbourne in 1974. As Managing Director of Armstrong's Newsagency, later renamed as Armstrong's Advertising, together with his partners he led the firm over two decades to advertising sales of more than $63 millions. In the 1980'sArmstrong's combined with NSW newsagent, Neville Jeffress to create what was to become the largest Australian owned advertising agency with newspaper advertising sales in excess of $250 millions.
Following the sale of the business in 1996, Peter joined the council of La Trobe University where he became first a member and later Chairman of the pivotal Finance and Resources Committee – a role he held for several years. Upon his retirement from that role he was invited to take up the role of Adjunct Professor of Business Development supporting the administration on commercial and problem solving issues.
He is former Chairman of events company, Expo Hire (Aust) Pty Ltd, and of Ventura Motors, Australia's largest private bus company. . He is a Founding Fellow of the Institute of Directors in Australia. (FAICD)
As a committed Rotarian he is recognised as a Paul Harris Fellow for his community work. On Australia Day 2008 he was recognised by the City of Boroondara as Citizen of the Year for his work in the community and most recently for drought relief in country Victoria.
He is a board member of the Myeloma Foundation of Australia, a former deputy Chairman of The Leukaemia Foundation of Victoria. He is a member of the Audit Committee of the City of Boroondara.
Prof. David Brown
Professor of Business
La Trobe University
Prof. Peter Allen
Adjunct Professor of Business
La Trobe University
Prof. Karl-Erik Sveiby
Head of School: Knowledge Management
Hanken University, Finland
Professor Karl-Erik Sveiby,
Head of School of Knowledge Management, Hansen University, Finland
Karl Erik is a principal of a global network of consultants, SKA, Sveiby Knowledge Associates and professor in Knowledge Management at the Swedish Business School Hanken in Helsinki. He has researched management of knowledge and knowledge organisation's since the early 1980s, and is regarded as a global expert in Knowledge Management. He is the author of several books, regarding the management of knowledge and intangible assets within organisations. He also developed the world's only business simulation of the Knowledge Organisation, Tango, that is currently used worldwide by Celemi, ourselves and a number of licensed facilitators. Karl-Erik is a strong advocate and supporter of our business.
For more information on Professor Sveiby: www.sveiby.com
We have appointed an Advisory Board to support and provide advice to the management team in regard to the growth of the business. We are currently in the process of filling our board positions.
To date the above individuals have been helping us through their role on the Advisory Board. Each are experts within their fields.
Office Locations
PO Box 85,
Elphinstone, Vic 3448
T: +61 3 5473 3502
1 C Little Queen Street,
Chippendale, NSW 2008
M: +61 4 0992 7149
72 Meadowstone Drive,
Wanaka 9305
T: +64 3 443 5844